Repositioning local brands in global market vital

Hathoon Sheriffdeen

Sri Lanka needs to reposition its local brands to cater to the global market. The advertising industry has been very innovative and performed well to sustain the brands in the market place.

President, Sri Lanka Institute of Marketing (SlIM), Sarath Fernando said at the launch of SLIM Brand Excellence 2007, held at Hilton yesterday.

"Sri Lanka has easy access to the Asian market. Fifty per cent of the Asian market is very young. We have already affiliated with the Asia Pacific Marketing Association, which has changed to Asia Marketing Association. Sri Lanka is given the President and the Secretary generalship in the Association," he said.

"SLIM Brand Excellence 2007 will be held on October 11 at Hilton. This is the sixth successive year of rewarding the brands and the brand custodians," Vice President, SLIM, R, M, P Dayawansa said.

Organizations take plenty of effort to nurture a brand. SILM has made a platform to evaluate the brand made by the brand custodians. The brands are lifeless objectives without the custodians.

We bring the brand custodians to stage and evaluate themselves. All of you are best being brand custodians and you have to be better in time to come to be sustainable in the market.

To evaluate yourself you have to prove yourself, Project Chairman, SLIM Brand Excellence 2007, Dinesh Nanyakkara said.