Repositioning local brands in global market vital
Sri Lanka needs to reposition its local brands to cater to the global
market. The advertising industry has been very innovative and performed
well to sustain the brands in the market place.
President, Sri Lanka Institute of Marketing (SlIM), Sarath Fernando
said at the launch of SLIM Brand Excellence 2007, held at Hilton
"Sri Lanka has easy access to the Asian market. Fifty per cent of the
Asian market is very young. We have already affiliated with the Asia
Pacific Marketing Association, which has changed to Asia Marketing
Association. Sri Lanka is given the President and the Secretary
generalship in the Association," he said.
"SLIM Brand Excellence 2007 will be held on October 11 at Hilton.
This is the sixth successive year of rewarding the brands and the brand
custodians," Vice President, SLIM, R, M, P Dayawansa said.
Organizations take plenty of effort to nurture a brand. SILM has made
a platform to evaluate the brand made by the brand custodians. The
brands are lifeless objectives without the custodians.
We bring the brand custodians to stage and evaluate themselves. All
of you are best being brand custodians and you have to be better in time
to come to be sustainable in the market.
To evaluate yourself you have to prove yourself, Project Chairman,
SLIM Brand Excellence 2007, Dinesh Nanyakkara said.