NDTV enters into distribution partnership

INDIA’S NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka’s leading Direct to Home (DTH) service provider for its English news channel NDTV 24x7, making it the only English news channel from the region to be present on the DTH platform in the island nation.

Commenting on the tie-up, NDTV’s VP - Distribution and Affiliate Sales, Rahul Sood said, “NDTV is very pleased to be partnering with Dialog TV as it further expands its presence in Sri Lanka. We’re confident that 24x7 will be an important source of information and this partnership is in line with our efforts to reach out to our South Asian viewers.”

With this tie-up, NDTV’s global presence now extends to all key regions across the world - the UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighbouring South Asian countries.

“This agreement with NDTV underscores our continued commitment to add the very best to Dialog TV’s growing portfolio of channels;” said Nushad Perera,

General Manager Sales and Marketing Dialog Telekom “Our mandate is to deliver the most comprehensive range of news, knowledge and entertainment based programming, and with the addition of NDTV to our sterling line up of news channels, we guarantee that our customers will receive up to the minute and relevant news from our home region”.

Dialog Television, a subsidiary of Dialog Telekom PLC, operates Dialog Satellite TV, supporting a broad array of over 40 international channels including BBC, HBO, Cinemax, AXN, ESPN, Ten Sports, Discovery Channel, MTV (Music Television) and Cartoon Network, in addition to a wide portfolio of Sri Lankan television channels.