Chillies 2007 unveiled

AD AWARDS: Sri Lanka’s advertising, marketing and media fraternity is renowned for their distinctive flair. The Chillies 2007 Steering Committee lived up to the claim, as it unveiled the theme for Sri Lanka’s biggest advertising and marketing event for the year.

Themed ‘Inside Insight’, this year’s advertising awards show embodies the philosophy of insights-led creativity. Stemming from a view that powerful communications are born from powerful ideas which are a reflection of thoughts, experiences, fears, joys and aspirations of the consumer, the theme seeks to celebrate the vision to look within for inspiration to create world class creative communications.

Chairman of the Committee S. Srikanth noted, “advertising without creativity is like winking at a girl in the dark. You know what you are doing, but others don’t notice it. Likewise creativity needs to stroke your audience by being relevant to their value systems, by striking a chord.

“Then only are we able to create memorable communications that are world class. Our vision is to use Chillies as a means to raise the bar of creative excellence within our industry by striving for diversity, dynamism and world class execution.”

Chillies 2007, is a week long gamut of activities ranging from workshops to exhibitions and festivities that culminate in the finale; the awards night scheduled for May 12.