Hayleys, Brandix Lanka link-up to develop India’s Brandix Apparel City

Hiran H.Senewiratne

MoU: Two of Sri Lanka’s most respected business groups, the multinational Hayleys conglomerate and Brandix Lanka, the country’s largest apparel exporter, signed a Memorandum of Understanding (MoU) to collaborate in the development of Brandix Apparel City in India.

Under the agreement, Logiwiz, the Hayleys Group’s third party logistics specialist will design, construct and manage a 20-acre central logistics hub for the 1000- acre Brandix Apparel city at Atchyuthapuram in Andra Pradesh providing a comprehensive logistics solution for the park’s manufacturing entities, CEO- Brandix Lanka Ashroff Omar said.

Addressing media after signing this milestone agreement Omar said that Logiwiz’s proven expertise in end-to-end logistics would be key to the smooth functioning of the Brandix Apparel City, one of the largest and most advanced manufacturing parks in the world that envisages a fiber-to-store model for some of the world’s top apparel manufactures.

He said that Apparel City, the first of its kind in India and perhaps the world, is expected to be ready for occupation in August 2007, by which time the bulk of infrastructure requirements under the first phase of the project would be in place. Omar said this would enable to plug and place solution for Brandix and focus on the core business without considering logistics.

Hayleys Chairman N.G.Wickremeratne said that his group was pleased to have been selected as the logistics partner for this bold and visionary venture, which would lead to a supply chain solution that redefines real value in the apparel business.

“There are synergies and similarities between Hayleys and Brandix that will do justice to this mega undertaking in India, he said.

Wickremeratne said the Hayleys Group is Sri Lanka’s first multinational and understands the factors that make expansion beyond the country’s borders imperative to maximize returns to the national economy.