SLTB to promote beauty culture in the region

PROMOTION: Ministry of Tourism is to promote Asia Pacific Hair and Beauty Fair in a bid to promote beauty culture in the region. The Ministry of Tourism has recognised the Asia Pacific Hair and Beauty Fair, to be held from March 2 to 5, as a national event.

Anticipated to be one of the mega events, the event is guaranteed to create benchmarks in the local hair styles beauty and fashion industry as well as go a long way in elevating the standards to an international level by creating awareness to the consumer and giving exposure to talented individuals in the various fields.

Attended by 15 countries in the zone, which include Japan, Sri Lanka, Singapore, Indonesia, China, Hong Kong, South Korea, Thailand, Philippines, Pakistan, India, Taiwan, and Malaysia, the international event is to be one of glitz and glamour.

“The event is expected to attract many Indian visitors and tourists from the region,” said a SLTB official.

Featuring a wide variety of events and competitions, there will be demonstrations by leading local and international experts, as well as fashion and hair shows and 50 trade stalls, with Indian cosmetic jewellery and special honeymoon packages to Bali standing out.

L’Oreal, one of the leading hair-care product company, is the title sponsor for the L’Oreal Hair Extravaganza on March 2, which will have demonstrations by leading local and foreign experts.

An international hair show will be held, showcasing trend statements, especially with regards to forecasting the latest trends in hairstyles. The one-hour show will feature Sri Lanka’s top hairstylists with foreign hairstylists also participating.

Natures Secret is sponsoring Nature’s Secret Beauty Extravaganza on March 3 while Veet sponsors the seven regional workshops leading up to the grand event.

Both L’Oreal and Nature’s Secret are co sponsoring the rest of the event, with Derana, the TV media partner providing coverage.

The highlight of the event is Hair Asia Pacific, which is to be held on March 5, with over 200 foreign participants.

An international hair show will follow with New York based Indian designer, Payal Singh showcasing her Indo Western collection, which will be on sale on March 6, 2007 at the lobby of the Galadari Hotel.