Exporters need long term strategic perspective

EXPORT STRATEGY: Last year Sri Lanka exports topped Rs. 638 Billion and the country should aim to double this with a strategic approach, said International Strategy Consultant, Nibras Bawa.

"Strategic exports was in fact what really made world class organisations, strong economies and great nations.," he said.

Speaking at the Bottom-line Strategies International (BSI Consulting), the international export strategy consultancy "Victory Voyage", road show he said Lankan exporters should have a long term strategic perspective rather than ad hoc hit and run thinking.

Eminent business leaders and key decision makers from sectors such as apparel, tea, software, shipping and freight attended these sessions.

BSI is planning to hold its second road show with its Bangladesh team of strategists expected to be in town from July 1 to 3.

BSI is an international export strategy consultancy firm with a new breed of strategists carving out a niche in the area of global export / international marketing related consultancy assignments with its core solution areas in export strategy, international marketing, international market entry, corporate restructuring and strategic planning.

The consultancy is a specialised one stop consultancy to the export sector with clients being only exporters and potential exporters and comprises a young team of strategists who collectively bring with an experience of over seventy years, having previously worked in projects for some of the fortune 500 companies worldwide.

Bawa is the young CEO of BSI's Global Operations headquartred in Singapore and works on consulting projects in the Europe, Middle East and Asia.

In Sri Lanka, he serves on the boards of two leading export companies.