ARBL expands battery operations in Lanka

Nimal Rajapaksha

EXPANSION: India's leading battery manufacturer Amara Raja Batteries Limited (ARBL) announced its business expansion plans in Sri Lanka.

National Sales Manager Ganesh Swaminathan said: "We plan to aggressively expand our operations by increasing the network base from 150+ to 350 by end 2006 and achieve a market share of 10% shortly" he added.

Going by the performance of our products worldwide, we are increasing the warranty on our product - Amaron Hi-Life - to 36-months, which is perhaps the first of its kind in the Lankan market, providing better value to our customers," Swaminathan said.

'To strengthen its customers support in Colombo, ARBL plans to launch a 24 hour Anytime Response Helpline to cater to customer queries; and also a full-fledged service network, Chairman Samudhi Tyre Traders (Pvt) Ltd, Gamini Ratnayake said.

Amara Raja Batteries Limited, an Amara Raja-Hohnson Controls Company with 26% equity from Johnson Controls, is the technology leader in the Indian storage battery industry, manufacturing batteries for both Industrial and Automotive applications.