ICCA-SLCB conference successful

CONFERENCE: Sri Lanka Convention Bureau (SLCB) together with International Congress and Convention Association (ICCA) Asia Pacific Chapter successfully conducted The ICCA - SLCB Professional Development Programme MICE programme (Meetings, Incentive Travel, Conferences and Exhibitions) for the fourth consecutive year at Golden Sun Resort - Kalutara from June 22 to 24, 2006.

ICCA, which assisted the Bureau to conduct this workshop with international speakers, is one of the most prominent organisations in the world of international meetings with members in 80 countries around the world.

Thirty from Bureau's membership attended the workshop representing professional conference organisers, exhibition organisers, event organisers, destination management companies, conference hotels, conference/exhibition centres, and airlines.

The topics that were taken up at the workshop were wide ranging from Winning bids, role of research, in meetings marketing, designing and pitching incentive programmes, essential planning steps for successful international trade fairs, How Hotels approach the MICE Market, Risk Management, Role of the Ground Tour Operator/DMC/Exhibition Organisers to Running Effective Familiarisation Tours.

The four speakers sponsored by ICCA were Elizabeth Rich from Australia, Paul Woodward - Hong Kong, Eunice Chua - Singapore and Angela Chau - Malaysia.