ZILLIONe introduces world class CRM practices

INTRODUCTION: "Beyond Contact Management and Exceeding Expectations" was the theme of a forum sponsored by ZILLIONe Systems Solutions with the aim of introducing the Sri Lankan Business Community to world class practices in managing customer relationships effectively to gain a competitive edge.

ZILLIONe Systems Solutions has been in the forefront of providing technology based business solutions for CRM, Finance, Human Resources and Operations Management and System Integration in Sri Lanka.

According to ZILLIONe's Managing Director T. Suresh, ZILLIONe has been growing at a pace of 80% per annum in the last three years, and world class business partnerships and brilliant customer care practices are the secrets behind their growth success. ZILLIONe has been a leading software solutions provider for the past 25 years with a clientele of over 300 organisations.

He further said "Sri Lankan Businesses haven't yet fully utilised the potential of the use of IT in effective Customer Relationship Management. we at ZILLIONe have taken it upon ourselves to ensure that the Sri Lankan businesses are geared for the future and we've already introduced a CRM software solution to the Sri Lankan market. This forum concentrates educating the participants to exploit the full potential of customer relationship management in order to create new sales opportunities and increase customer satisfaction levels so the customer returns back for future business".

Sales force automation, marketing automation and customer care automation were the 3 essential components of CRM which were key areas of discussion at the forum. The keynote addresses were presented by Rohantha Athukorala a marketing personality in Sri Lanka, and Richard Leong, Channel Manager, Sage ACCPAC South Asia.

Rohantha Athukorala's presentation highlighted upon macro economic factors and how CRM would benefit the Sri Lankan business community.

While Richard Leong focused on how CRM can help to manage customer relationships and increase visibility of customer requirements.

Over 150 professionals participated at this forum. ZILLIONe hopes to conduct many more workshops/forums of this nature that will help Sri Lankan Businesses to gain knowledge of successful international business practices.