Perseverance pays for young engineer
Ramani Kangaraarachchi
MODERN: The factory at Panagoda. |
Success: The Electro Metal Pressings Private Ltd located in the
Templeburge Industrial Estate in Panagoda led by its Chairman
Chandanandana Diyunuge with a workforce of 125, works like a beehive
from dawn to dusk.
Diyunuge has proved himself a very successful businessman through his
engineering capabilities and he has set an example to Sri Lankan
engineers by raising an investment within a short period to reach Rs.
400 million which sparked off from an initial investment of Rs. 20
million.
An old boy St Thomas' College, Matara, Diyunuge graduated from the
Moratuwa University in 1998 and worked in several companies for four
years to receive practical experience in the field.
"To my dismay I was not treated to my satisfaction in any of those
places and this situation gave me lot of courage to start a business of
my own and today I have made it a point to treat my people properly
identifying their talents" he said.
MODERN: The factory at Panagoda.
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It was in the year 2003 that Diyunuge started his company. He
purchased a small factory at Panagoda in the present place which was
engaged in manufacturing electrical light fittings from 1982 but by the
time he purchased the business, it was not performing well.
However after the purchase he did a comprehensive study and drew a
constructive plan which expanded it to the present standard.
Recollecting the beginning of his business he said " My university
colleague Engineer Suresh Kumara joined me as my Managing Director.
We started only with 10 employees to manufacture high quality
products using our expertise for the local market recognising and
understanding customer needs with commitment and gradually could enter
the export market. .
"Today the company has employed 125 people including 10 engineers and
several other professionals. The company's annual export turnover is 2.2
million US dollars. I am confident that it will increase to four million
US dollars by next year because we have invested on a large scale to
introduce modern machinery and technology."
"We can increase the production by 20 times to meet the demand when
we get the new machinery reinforcing us to be able to compete with the
Rital brand in the global market. There will be more job opportunities
and more accommodation is sought to expand the business with the
expansion and new buildings that are coming up," he said.
PANEL BOARDS: Popular in the local and foreign markets.
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EMP products are exported to India ,Zambia and Maldives at present.
More than ten electrical engineering items required for local companies
such as the CEB, Holcim and the plantation sector. It is the No. 1 local
manufacturer with 45 per cent market share out of which 70 per cent
local and 30 per cent export market.
India has become the biggest market for their panel boards as there
is a construction boom. Asked about the challenges he has faced so far,
Diyunuge said one bank has let the company down very badly at the
beginning but another bank came forward to help them. Other than that
there is a huge skilled and unskilled labour problem."
"We have continuous 'in house training programmes' for workers to
educate them on technical know how. Another problem is that we have not
been given BOI facilities although we are in the Industrial zone.
As a manufacturing company we support the country by saving foreign
exchange that drained to other countries to import the same items
earlier and providing employment and tailor made services to the people
are our crowning achievements. But it is very unfair, that we have to
pay duty at the Customs for export orders and for imported raw materials
and components., Diyunage said.
The company is proud of its achievements during a short period. The
secret behind his success is hard work and manufacturing only good
quality products.
Diyunage's advice to the younger generation is to work hard without
giving priority to too many holidays.
The company is also engaged in mini hydro projects and cable
management systems. |