ICC Champions Trophy and 2007 ICC Cricket World Cup
Sponsorship rights for Sri Lanka and South Asia for 2006
CRICKET: Global Cricket Corporation Pte Limited (GCC), the commercial
partner of the International Cricket Council (ICC) today announced that
Visa International, the world's leading payment brand, is the Regional
Official Sponsor and "Preferred Card" of the ICC Cricket Tournaments for
the South Asia region, including India, Sri Lanka, Bangladesh and
Pakistan.
Visa International has been awarded the Regional Official Sponsorship
rights for the ICC Champions Trophy to be held in India in October 2006
and the ICC Cricket World Cup to be held in West Indies in March-April
2007 - two of the leading cricket tournaments in the world.
As Regional Official Sponsor, Visa International will receive
on-ground sponsorship benefits in the South Asia region including
category exclusivity, branding and signage, tickets and hospitality,
special events and programs, broadcast and media related benefits and
other rights, benefits and protections. The sponsorship deal was
negotiated by Nimbus Sport, acting as worldwide exclusive marketing
agency for GCC.
Ehsan Mani, President, International Cricket Council (ICC) said, "We
are delighted Visa has joined the ICC's family of supporters by becoming
an Official Sponsor. Cricket's ability to attract a world-renowned brand
such as Visa to become an Official Sponsor is a demonstration of the
game's robust health and its global appeal. This agreement is excellent
news for all concerned and we look forward to a long and mutually
beneficial association with Visa."
Ian Frykberg, Managing Director, Global Cricket Corporation (GCC)
said, "We are delighted to welcome Visa to the family and have them add
the ICC Cricket World Cup 2007 to its impressive list of major sports
sponsorships."
As the world leader in payment services and with acceptance at 24
million locations, Visa is uniquely qualified to extend the benefits of
this partnership to millions of cardholders and fans worldwide. This
partnership builds on the highly successful marketing programs with
global properties including the Olympic Games/Paralympic Games, Disney
and the Rugby World Cup.
Rajiv Kapoor, Executive Vice President - Marketing, Visa
International Asia Pacific said, "Visa is truly a global brand just as
cricket is a truly ubiquitous game in the region. We plan to make the
most of our sponsorship as our principal marketing platform for the next
year, as we believe it will deliver incomparable exposure for the Visa
products and services in the region.
Visa has always supported large premium sports events across the
world. This has provided us with tremendous value in terms of visibility
and exposure. Visa is committed to this sponsorship and we are planning.
Visa International is the Official Sponsor and Preferred Card for the
ICC Champions Trophy and ICC Cricket World Cup Cricket Tournaments to
roll-out a series of campaigns, promotions and supporting marketing
activities to make Visa the preferred card both during the ICC Cricket
Tournaments and after."
Santanu Mukherjee, Country Manager - South Asia, Visa International
said, "Cricket is more than a sport in South Asia, it's a passion. It is
a powerful binder and no other sport or event in the world elicits
greater exposure or interest from a wide cross-section of society -
different age groups, languages, and cultures and across cities, towns
and villages.
We believe this is a great opportunity for Visa to enhance the
visibility of our brand and cut across borders and boundaries. Visa has
nearly 40 million cardholders in South Asia and we plan to reach out to
them in unique ways to build on their passion for the game over the
coming months."
Digvijay Singh, CEO, Nimbus Sport said, "This is the first time that
a major payment card has been an ICC cricket sponsor and Nimbus is proud
to have played a keyrole in securing this path-breaking new
sponsorship". |