Selacine focuses on cost effective marketing communication strategies

by Irangika Range

Selacine, the Government owned film production institution will meet the demand for timely and quality services from government and private clients.

Creating a new dimension of relevance and creativity in communication, has a new vision which focuses on the success of government development programmes and operations in the Mahinda Chinthana and provides these messages to the public through its various marketing communication services.

Selacine Chairman and CEO Niranga Hettiarachchi said with the latest technology, it expects to be a marketing arm of the Government creating new communication and marketing strategies for the Government programs.

"Having gained working experience for 24 years, it has achieved many accolades in the past few years by offering quality and creative services to the country," Hettiarachchi said.

Today Selacine is a leading marketing driven creative agency comprising a design studio, an advertising agency, a communications firm and the technical capabilities of a cutting edge multimedia, video production and Internet development firm. This would provide diversified services through advertising, graphic design and printing, film and video, post production and web development.

"Selacine has more capabilities to offer more value to its clients. It is a one-stop shop which is able to develop the most effective communication solutions based on an individual client's needs. We keep our costs low and our talent high, so clients pay for great results, not great overhead.

It has talented individuals developing great solutions to help the Government to succeed.

Working with Selacine, Ministries and the Government institutions are able to make sure that the treasury funds stays within the Treasury.

"We focus on our clients' overall developments and communication goals with every project. Whether it's a single brochure, website, logo design or a complete campaign, Selacine has the expertise to get the job done on time, within budget and beyond their expectations.

In addition to traditional print advertising, direct mail and collateral design, it has the capability to produce, broadcast, quality video, engaging multimedia and interactive web sites in-house. We have more ways to get clients messages across more effectively than ever before and it also has the technology to take towards the new era of e-governance.

Today, Selacine has more competition but it is not a big challenge with the talented staff who are involved in every aspect of the creative process.

Creativity is the driving force of the Selacine which has overcome hard issues which are the norm in the industry. Selacine is under the Ministry of Mass Media and Information.