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CIM trains professional marketers for managerial positions
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CIM produces professional marketers with knowledge and skills that can be acquired by completing the programme. The CIM programme has three stages which helps employers when recruiting to their organisations.
"Once this post-graduate diploma is completed, the student is ready to take up any senior management position in any organisation not only in Sri Lanka but also overseas," Rajanathan said.
At present there are more than 3440 student members in the country and CIM Sri Lanka Region is always looking to increase the pass rate in the country, he said.
CIM - Sri Lanka works with three stakeholders namely students, members and business community to increase the local pass rate.
To fulfil this objective, it has appointed UK accredited tuition centres in the country. The tutors have to be chartered marketers. These centres will be quarterly monitored to maintain its standards.
CIM-Sri Lanka also does a lot of activities to help students by conducting pre-examination sessions with the assistance of qualified tutors prior to the country just before the examinations.
Rajanathan said that they encourage every student to pass their examinations which are more practical based.
This year they were able to produce the world prize at the last examination. CIM - Sri Lanka has all the resources to help students get through their examinations.
It has a well-equipped library facility with students' study areas at the regional office in Colombo.
'Today the corporate world is dynamic and web savvy individuals can enhance their knowledge with the availability of resources. CIM-Sri Lanka is working with two financial organisations, Hatton National Bank and The Finance to provide loans for students.
It is also negotiating with CIM-International to pay in local currency, he said.
The world has shrunk into a global village, every business person has to be professionally qualified to face challenges especially in marketing.
In the past marketing was known as sales or selling goods and services to the people but now Chartered Marketers are the key players in the business that drives business to success. It has also provided inputs to the business world by dominating in Boardrooms of the corporate sector with the expanding of the business sector, he said.
Professional marketers could also drive business by increasing markets, venturing into other markets and exploring export markets. Therefore their contribution is tremendous for the business, he said.
CIM also holds workshops, training programmes and seminars for full members to update their knowledge.
CIM-International also provides regular knowledge updates via on-line and by way of hardcopies to enhance knowledge.
CIM-Sri Lanka has 755 full members, 151 Chartered Marketers (of the 755 members) 27 Fellow members and 1826 Diplomates (since 1987- records not available before that).
CIM is an entry qualification for MBA programmes in Sri Lanka and overseas. It is now working with the University of Colombo and the PIM.
CIM-Sri Lanka conducts workshops and seminars including professional series programmes periodically to enhance members' knowledge.
CIM-Sri Lanka is also planning to go for a well-equipped building in the future.
The local branch has six interest groups namely apparel, tea, financial services, leisure sector, retail trade and packaging. Purpose of these interest groups is to help and assist these sectors in the country while supporting its members.
CIM-Sri Lanka was awarded "The Best International Region" award by the Chartered Institute of Marketing UK for excellence in the management of a CIM region for 2004/2005.The award was presented to Rajanathan by the CIM International Chairman Paul Gostick recently.
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