Smirnoff Vodka invests in Lanka

Smirnoff, one of the world's leading spirit brands commissioned a brewing and bottling plant in Sri Lanka last week.

Chief Operating Officer Diageo India and South East Asia R. L. Rajah said that Sri Lanka has an exciting market especially with its growing demand for tourism.

"We have tied up with ID Lanka Limited, one of the leading distillers in the country to manufacture Smirnoff Vodka in their plant. Alpha Orient Lanka will be distributing Smirnoff Vodka, exclusively across Lankan market," Rajah said.

All raw material, imported and manufactured under quality assurance standards of Diageo, ensures premium international quality.

Smirnoff Vodka is the first spirits brand to be produced from grain spirit and it is available in three bottle sizes and would carry the made in Sri Lanka tag.

Rajah also reiterated the fact the Government's revenue would go up as lower prices would lead to higher sale volumes and exercise income.

"We will employ strategic experimental marketing activities in order to sustain and build different brand properties. The Brand property - The Smirnoff experience has been extremely popular across the globe and we hope to recreate the magic in Sri Lanka too," he said.

Diageo is one of the world's leading premium drinks business with an outstanding collection of alcohol brands across spirits, wine and beer categories.