Elpitiya Plantations strategise with MTI
Elpitiya Plantations Ltd., (EPL), managed by Aitken Spence Plantation
Management Limited (ASPM) has with the assistance of international
business strategy consultants MTI Consulting, re-examined its operations
in view of growing local and international pressures.
Based on MTI's acclaimed 8S Strategic Planning model, EPL re-examined
its strategy through a series of several interactive planning sessions
and research assignments, which was carried out by a strong management
team in EPL under the direction of MTI Consultant Roshanga
Wickremesinghe.
The process included a sharp analysis of the planation's key business
and environmental issues upon which new strategies and goals, unique to
each of the company's thirteen estates were developed, in addition to
strengthening EPL's corporate strategy.
Wickremesinghe said the strategies were a combination of
diversification and productivity improvements coupled with cost cutting.
Managing Director of ASPM Dr. Rohan Fernando said the Company's
strategic plan is aimed at strengthening its revenue portfolio to remain
resilient in the face of seasonal effects and other market fluctuations.
Sustaining strategic alliances already developed in diversification
and vertical integration of the business is also to be implemented.
The plan is expected to maximise profitability of the thirteen
multi-cropped estates whose bottom line is expected to grow in the
future. Strategies aimed at creating a turn around in some of the loss
making properties have also been developed and are expected to
contribute to the company's bottom line in the future.
Whilst a substantial improvement in profitability is expected through
a new mindset amongst the key managers and corporate professionals in
EPL, the strategic planning exercise did contribute towards the
importance of strategising in today's ever changing business
environment. |