Mastercourse on 'Measuring the Value of Marketing'

CIMA Sri Lanka Division announces a Mastercourse on Measuring the Value of Marketing on July 11, 2005 at the Trans Asia Hotel. This Mastercourse will be led by Ray Perry, Director - Brands, Chartered Institute of Management Accountants, United Kingdom.

This Mastercourse is aimed at Accountants and Marketiers from the Junior and Middle Management of medium and large organisations.

Ray will be reviewing why measuring marketing and brand success are crucial in a modern dynamic business. He explores good marketing governance, case studies in measuring marketing value and considers what top companies are doing to ensure they have profit focussed marketing.

After the mastercourse delegates should leave with a thorough understanding of best practice, a clear view on why measuring marketing is key to financial success and some practical tips.