SriLankan promotions beyond Colombo

by Anjana Gamage

SriLankan Airlines is planning to expand its promotional activities which is mainly based in the city of Colombo to other provinces very shortly.

Rajeewa Jayaweera, Manager Sri Lanka and Maldives said: "We have decided to set up a separate unit within our own capacity next month to launch this program. Basically, most of our promotional packages are targeted at people live within the Colombo city limits. But we want to change that attitude now. Most people in the villages also have good income. This new programme has focused on rural people and would encourage them to travel around the world".

PSAs (Passenger Sales Agents) of the national carrier in Kandy, Galle, Matara and Dambulla will assist in launching this provincial level promotional packages.

According to Jayaweera the Airlines has sold 2,400 packages during the last financial year and the company aims to double this figure next year with focus on special promotional packages that encourage people to travel around the world.

As a further step to promote this idea among people, the company will introduce 'Find out-pay later scheme' with the collaboration of other travel companies.

Special offers were available at the Sri Lankan stall at the travel mart for those who travel from June 3 to October 31, excluding July and August which are considered as tourism season months".

Apart from the foreign holiday packages and air tickets for more than ten destinations, SriLankan Air Taxi packages too have been offered to three local ancient sites Sigiriya, Anuradhapura and Giritale.