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National Icon Awards gauges people's choice
"The power of the people, for the people, by the people," is the bottom line of the National Icon Awards, said the President of Sri Lanka Institute of Marketing (SLIM) Nalin Attygalle. "TNS is our partner which is one of the largest research agencies in the world mobilised their experienced staff at the interview over 2600 family units across the country. They are veterans and the experts in the field and I was told that accuracy rate is 98%," he said. National Icon Awards is the most scientifically proven audited study done in Sri Lanka. "It is my understanding that winning a national icon award is as good as winning an election", he said. Following were the award winners: Most Preferred Brand - (Food); Elephant House Most Preferred Brand - Beverages: Anchor Most Preferred Brand - Personal Care: Signal Most Preferred Brand - Householdcare: Sunlight Most Preferred Brand - Automotives: Tata Most Preferred Brand - Entertainment and Leisure; Rupavahini Most Preferred Brand - Information Communication Technology: SLT Most Preferred Brand - Office Automation, Business Education and Support Services: Richard Most Preferred Brand - Agriculture, Building Construction and Industrial Equipment: S-Lon Most Preferred Brand - Banking and Financial Services, Investment, Insurance and Real Estate: Mahajana Sampatha Most Liked Advertising - Segment: Kids and Teens; Phone in a Coffin: (Celltel) Most Liked Advertising - Segment: Housewives: Ekak Bandigediyata (Anchor) Most Liked Advertising - Segment: Blue Collar Class: Wijaya Nandasiri Double S (Sampath Bank) Most Liked Advertising - Segment: White Collar Class: Phone in a Coffin (Celltel) Most Preferred Brand - Overall: Signal Most Liked Advertising - Segment: Overall: Phone in a Coffin (Celltel) Recognised for Social Responsibility: Sarvodaya Best Entertainer - Performing Artist: Malini Fonseka Best Artist - Non Performing Artist: Somaratne Dissanayake. Sportsman of the masses: Sanath Jayasuriya Best News Provider: Sirasa Most recognised Sri Lankan Landmark: Dalada Maligawa Leader with Sri Lankan Values: Chandrika Bandaranaike Kumaratunga. |
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