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Leo Burnett Solutions Inc - Sri Lanka's representative of Leo Burnett Worldwide - received one of forty-four awards at the 2004 Asian Brand Marketing Effectiveness Awards ceremony in October in Hong Kong. The agency was awarded the 'most effective use of public relations' category.

Asian Brand Marketing Effectiveness Awards give merit to highly selective campaigns each year. The entries are judged for their creativity, effectiveness and impact of the campaign. The winners are awarded after an exhaustive set of performance indicators are evaluated.

Leo Burnett Solutions (LBS) work for the Joint Apparel Association Forum (JAAF) for the effort in uplifting the image of Sri Lankan apparel workers, was duly recognised. Using an altogether novel and innovative use of media, LBS initiated a campaign for JAAF producing several songs and music videos by Sri Lanka's best musicians. The other campaigns awarded in this category included Cialis, which won the gold award for their public relations exercise that launched this anti impotence drug into a market where Viagra was already very strongly established.

The silver award winner was Cadbury India and the bronze was awarded to Vodaphone Australia. Some of the other winners in this year's competition were the Aiful Corporation, Coca Cola South Pacific, Heineken Hong Kong, Samsung Electronics India, Ikea China, Proctor & Gamble Malaysia, Nestle Confectionery K. K. Japan, Virgin Money Australia and Lilly Korea. With 25 offices in 15 countries in Asia/Pacific, LBS enjoys billings in excess of US $ 1.2 billion in the region and handles many of the world's top brands including Marlboro, P&G, Kellogg's and McDonald's.

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