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| Tuesday, 19 October 2004 |
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New business development tool for SMEs launched A team of experienced and qualified business/marketing consultants under the guidance of ABN Consulting (Pvt) Ltd., have launched a new business tool for achieving a faster business development. According to their explanation, the new business tool is ideal for well-established SMEs willing to work hard and achieve their strategic objectives. SMEs in Sri Lanka are always facing fierce competition from large local and global business operations. Their brands are little known. Many SMEs still operate in the traditional way without having exposure to modern technology and management innovations. They rarely spend time and resources to develop the business unit strategically for reaping the best benefits. As a result, many small and medium sector entrepreneurs (SMEs) cannot expect a sizable growth or a sustainable competitive advantage within a reasonable timespan. Those business units try to survive with eternal difficulties as neglected stepchildren. The main objective of launching the new tool is to generate better opportunities for achieving a faster development within and outside the particular business organisation. Increasing gross turnover, enhancing product quality, improvement of market share and competitiveness within a reasonable time scale will be given a priority while implementing the tool. According to the information provided, the new tool is more practical and easy to apply but the client should be flexible enough to operate it regularly. Usage of this customised tool will help develop the planning culture within the particular SME while exposing it to the best of its marketing opportunities. Also, ABN Consulting (Pvt.) Ltd. is a market specialist in Concept Development work, Industrial Market Research, Launching new products, Sourcing Overseas Buyers, Marketing Planning, Plan Monitoring and Sales Staff Training. They have successfully completed a number of assignments offered by large corporate clients and banks in Sri Lanka and abroad. |
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