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| Saturday, 1 May 2004 |
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Caltex to upgrade islandwide Service Stations Caltex Lubricants Lanka Limited, the pre-eminent total solution provider in lubrication took further steps to stamp their position as the undisputed lubricant market leader with the launch of their newest chain of "Star Lube" service stations. The first of this kind was opened recently in Lellupitiya area on Ratnapura/Pelmadulla road by the Managing Director/CEO of Caltex Lubricants Lanka Limited Kishu Gomes to bring about a new dimension to the vehicle service industry. Caltex Star Lube is the concept of Caltex's international marketing programme whose objective is to integrate various aspects such as products, technology, image, service and appearance, so as to give its customers the hassle-free experience that will result in a closer relationship between its customers and the company. Caltex Star Lube's vision is to play a meaningful role in society for the betterment of its customers, partners, neighbours and the environment. Through this new partnership, the owners of these Star Lube Centres will be continuously assisted by Caltex to ensure a premium quality service and will be constantly upgraded to suit the changing requirements of the customers. The international reputation of the Caltex brand (which gathers strength from Chevron Texaco) lies in its first-class facilities, the quality of its products, the efficiency of its operations, the excellent service it provides, and above all, its attitude and commitment to total customer satisfaction. Thereby these sentiments have been conceptualized and implemented to offer Caltex customers with professionalism, customer satisfaction, technical support and diagnosis in a clean and comfortable environment. |
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Produced by Lake House |
