|
|
 |
 |
 |
| Tuesday, 23 March 2004 |
 |
|
 |
Business | |
| News Business Features Editorial Security Politics World Letters Sports Obituaries
|
Business in brief Presentation on Parmalat Sujeewa Mudalige, Partner, PricewaterhouseCoopers will make a presentation on Parmalat, a company that has been recognised as a symbol of Italian industrial success, which recently imploded with sensational expose of questionable dealings. The presentation which will include lessons to be learnt in the Sri Lankan context is scheduled for March 25, at 4.00 p.m. in the Auditorium of the Ceylon Chamber of Commerce. Parmalat, a family business started in 1961 grew into a global food giant, selling juice, milk, water, yoghurt and biscuits in 31 countries across six continents. In 1990, the company was floated on the Milan stock exchange and it is still the eighth biggest industrial group in Italy, representing about 0.8 per cent of Italy's GDP. Parmalat pay packets are collected by 36,000 workers around the world, and 5,000 dairy farms in Italy depend on the company for the bulk of their business. Workshop on Six Sigma A one-day learning program/workshop organised by the Colombo MBA Alumini Association on "Six Sigma" will be held on March 25 from 9.00 a.m. to 4.30 p.m. at the Hotel Taj Samudra. The Resource Personnel for the workshop will be D. Dharmadasa Country Manager, SGS Lanka (Pvt) Ltd. I.G. Perera, Special Projects Manager, Bodyline Ltd. L. Karunaratne, Managing Director, Supra Management Consultants and Hariharan Padmanaban, Customer Relationship Management, Astron BPO. "Six Sigma" is today's most dynamic management approach for dramatically improving product and process quality along with employee enthusiasm and involvement. It has created an interest among managers and executives for its ability to reduce cycle time, eliminate product defects, and enhance customer satisfaction. Rediffusion DYR on account winning spree Rediffusion DYR ventured into the Sri Lankan market on April 2. Since July 2003 the agency has been transforming their operations and gearing up for the big league with an ambitious vision to be among the top five agencies. Diwan Arun Nanda and Ajit Balakrishnan founded Rediffusion in India in 1973 with a vision to create "...advertising that becomes famous part of the language ... part of the culture ... changing forever the way consumers relate to the category and the brand." Even today the agency believes that if people do not talk about your communication, most probably they are not thinking about your brand. Rediffusion then got into an affiliation with Dentsu Young and Rubicam, which later turned into equity participation. Rediffusion DYR today is among the top five agencies in India. Dentsu is the world's No. 1 agency and Young and Rubicam is one of the largest agencies in the USA. Together Dentsu Young and Rubicam have over 300 offices in 100 plus countries. In Sri Lanka, Rediffusion DYR has been drawing its strength and knowledge from many network office besides India. |
|
News | Business | Features
| Editorial | Security
Produced by Lake House |
