Monday, 13 October 2003 |
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Standard Chartered rewards its credit card holders A Customer loyalty scheme - Bonus Points - is the latest innovative scheme launched by Standard Chartered Bank to reward - both their Gold and Classic Credit Cardholder. It is the first time a credit card loyalty reward scheme of this calibre is being launched in Sri Lanka. The unique feature is that the cardholder can accumulate points at every purchase, be it routine expenses or a spontaneous once in a lifetime purchase, whether made in Sri Lanka or Overseas, Accumulation of points is automatic and does not require any registration or tacking by the customer. The points can be redeemed at specific outlets, catering to a variety of customer spending habits. The network of outlets is continuously added to in keeping with customer lifestyles and needs. "Our value addition is carefully selected in keeping with our commitment that our credit card is not just a credit card. Our customers do not need to change their spending habits or be restricted to any specific merchant. All customers have to do is to use their Standard Chartered credit card and keep accumulating their points" explained Representative of Standard Chartered Bank. More details on this unique loyalty programme can be obtained on the bank's 24-hour hot line. |
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