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In November 1997, ACNielsen Lanka, then known as ORG-MARG SMART launched Sri Lanka's first and only Retail Measurement Service (RMS). The cornerstone of ACNielsen's business, Retail Measurement Services is the industry standard for quality data on product movement, market share, distribution, price and other market-sensitive information in more than 80 countries across six continents, a media release said.

ACNielsen Lanka's Retail Audit covers the traditional FMCG and the Hardware trade tracking over 55 product categories representing all traditional trade channels across the country. Mid 2003, saw three leading supermarket chains in the country join the ACN Retail Audit for measuring and understanding the performance and dynamics of product sales in their supermarkets.

In order to service the supermarket, ACNielsen Lanka has introduced, the Spaceman merchandising service, the Category Adjacency Solution for today and tomorrow. Proper adjacency planning provides the basis for making category-specific merchandising decisions. With the Spaceman Store Suite, aisle space is allocated based on fact-not intuition. The Spaceman Store Suite is a powerful set of easy-to-use category adjacency solutions that gives you the most profit for every square foot and the tools to grow for the future.

The Spaceman Store Suite links the traditional merchandising function with those of store planning, operations and buying to accurately capture and aggregate financial performance by store, department, category and more. In addition, information gathered by POS systems can be used to generate graphical views of stores to highlight category hot and cold spots by location.

Spaceman Store Suite helps you to:

* Gain higher profits by determining optimal space allocation

* Speed up seasonal changes and special promotions with store-specific planograms

* Plan for future growth by accurately capturing store, department and category performance

* Produce high-productivity plans across the enterprise or for each individual store

* Save time and money by easily integrating the database architecture into existing systems and processes

Leading Supermarkets in the country have started using Spaceman Suite as part of their category management initiatives. Triggering a drastic swing on how Category Managers and Marketers as a whole view each category and how it would be managed.

Randy Armstrong, Regional Director, Category Management ACNielsen is now in Sri Lanka for the second time and will be here till September 26, for implementation and training on the Spaceman Suite Software, and consulting with key industry personnel on Category Management and how regional experiences and learning could be disseminated to the industry in Sri Lanka, the release said.

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