Archives

MELBOURNE, Australia, Thursdaay (AFP) - The Australian Cricket Board (ACB) on Thursday said it was changing its name to Cricket Australia.

Cricket Australia and a brand structure would be introduced to give all levels of Australian cricket an opportunity to improve the power and value of the game's branding by mid-2003, the ACB said in a statement.

ACB Chief Executive James Sutherland said strategic planning had highlighted that cricket across all of Australia's states and territories lacked a coordinated approach to branding.

He said it hindered the sport's ability when competing for attention against other sport and entertainment competitors.

Sutherland said the new name and logo was expected to be implemented in time for the Test and one-day international series against Bangladesh in Darwin and Cairns in July 2003.

He said the new logo would appear on elite Australian men's and women's uniforms and equipment, except the baggy green cap, which would not change.

The baggy green cap would keep the traditional cricket coat of arms.

News | Business | Features | Editorial | Security
Politics | World | Letters | Sports | Obituaries |

Produced by Lake House
Copyright 2001 The Associated Newspapers of Ceylon Ltd.
Comments and suggestions to :Web Manager