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CEAT-Kelani Associated Holdings (Pvt) Ltd., the leading tyre manufacturer in Sri Lanka has announced a major reduction in the retail prices of light truck, truck and bus tyres.

"Effective December 10, 2001 this reduction would make CEAT an affordable tyre when compared to all international brands sold in the local market, the company's General Manager (Sales & Marketing) Ashwin Padukone said.

"In a market battered by the economic downturn, the ability of the customer to buy new tyres at the correct time has dwindled. As a result many vehicles are seen on the road with bald tyres, which seriously jeopardises the safety of the customers and their vehicles." Mr. Padukone said. "Using new tyres on the front wheel, has been established as the safest and the recommended option for safety reasons. We anticipate that this price reduction will encourage consumers to replace new tyres at the right time," he said.

The anticipated benefit of the increase in offtake and the consequent capacity utilisation, has been factored into the price reduction and has been passed onto the consumers, Mr. Padukone added.

CEAT-Kelani Associated Holdings (Pvt) Ltd., a joint venture company established in 1999, represents the strategic alliance between Kelani Tyres Ltd., AMW Group, NDB and CEAT Ltd. of India. The holding company has two manufacturing arms, one in Kalutara and the other at Kelaniya.

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Copyright 2001 The Associated Newspapers of Ceylon Ltd.
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