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Friday, 5 July 2013

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Well-suited

Fouzul Hameed is certainly the Donald Trump of Sri Lanka. Not only is he into the fashion business but he is into charity as well. Hameed is the Managing Director of Hameedia. The ‘My Friend’ charity was a project which he had initiated.


Fouzul Hameed and Chevron Lubricants Lanka PLC Managing Director/CEO Kishu Gomes with guests


Spacious environment

A legend in the menswear industry in Sri Lanka, his sense of style is on par with the most accomplished men’s wear designers, not only in South Asia but in the world. In fact you could call him the ‘big cat’ on the catwalk! A man who knows what men want and what women want in their man, the formal launch of the Fouzul Hameed (FH) ceremonial grooming studio was held on June 27.

Charity is the backbone of the entire ethos and the spirit behind Hameedia and the Envoy Mansion . Its laudable and well known CSR project is ‘My Friend’. ‘My Friend’ lends a hand to under privileged children across the length and breadth of Sri Lanka to improve their education standards. ‘My Friend’ was launched in November last year, and has certainly added value to the under privileged kids in this country. The purpose of ‘My Friend’ is to educate a 1000 under privileged children across the country within the next six months. ‘My Friend’ is funded by many initiatives: selling my friend merchandise through their stores ( t- shirts, mugs, caps, exercise books) and through the FH tips subscriptions. All proceeds are channeled to the project.


An invitee

Linked to this ‘My Friend’ initiative is the FH guide. We all like to be update by receiving text messages relating the latest news in Sri Lanka and around the world. FH guide also brings you grooming tips into your mobile phone once a day and 30 days a month. Over the years grooming and fashion have changed and today we have Sri Lanka’s ultimate men’s lifestyle destination and store - the glamorous Envoy Mansion. The Envoy Mansion is certainly one of its kind in Sri Lanka. The country has come a long way since its early days of grooming. Everything you want is at your fingertips right here in the city.


Hameedia and Envoy Mansion Managing Director Fouzul Hameed


Harris Wijeyasinghe, Keerthi Sri Karunaratne and Yoland Aluwihare

“I have been in the industry for over 20 years. I realized that I should come up with something new. I feel proud when I see the amount of work we have done in Sri Lanka while II am on my trips abroad. Sometimes I feel that our locals have not understood the value of a good product. We have developed many workers, especially in manufacturing and tailoring and today most of them are doing well. Some of them have become my competitors too. We are very proud of them,” Hameed said. He notes that when there is competition, they keep moving and start thinking how to move forward. It is a motivation factor to improve the business.

“Sri Lankans think that when you go to a tailor he will know how to make a good suit. We have never had a tailoring institute in Sri Lanka. Most of the tailors are not well educated. They come from different backgrounds. However we have developed many god tailors with our personal attention.

Today most of them have good careers and work around the country and have opened up good stores. You need lot of knowledge with good equipment and good machineries to make a good suit. You need a good staff. You need good fabric and accessories and a good environment for the workers. Under FH I want to make high quality garments. We want to make the best shirt in town. This requires a lot of hard work. That is the reason why I want to launch FH Ceremonial Wedding. What is important today is the fit,” he said.

Hameed’s next focus is to go international.

“We will be opening a store in Melbourne under Envoy. It is a great moment for our company. My staff have worked hard to support me in this journey. Our policy is whatever you buy there is a warranty and a guarantee,” he said.

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