Murdoch relaunches Down Under as News Corp Australia
AUSTRALIA: The Australian arm of Rupert Murdoch's media empire, News
Limited, will relaunch under the News Corp brand as part of a global
revamp, its CEO said Wednesday.
Kim Williams said from July 1 the unit would be called News Corp.
Australia, to coincide with "the launch of the new News Corp. globally".
"Our new brand and logo have been designed to support a more coherent
and logical identity across the globe," Williams said in an internal
memo to Australian staff, seen by AFP.
"We will work alongside our global News Corp. colleagues to combine
our extraordinary assets in boldly creative new ways, creating
compelling products."
News Limited was the foundation of what is now a vast global media
empire for Australian-born Murdoch, and the original firm from which
News Corp. took its name.
Shareholders this month gave the go-ahead to a plan to split News
Corp. into two distinct firms in a bid to insulate its profitable
entertainment assets from slumping newspaper revenues.
One company will focus on news and publishing, retaining the News
Corp. name, and the other will cover television and film, to be called
21st Century Fox.
The "new" News Corp will include newspapers in Britain, Australia and
the United States, including The Wall Street Journal and The Times of
London.
AFP
|