Embark launches new 'Pashionable People' campaign

Former street dogs and the 'Pashionable People' who have given them homes are to have their day in the limelight when Odel's community animal welfare programme Embark provides them an opportunity to strut their stuff next month.

A fashion show, dog show, dog grooming and doggy art are only some of the colourful events planned for Sunday July 21, at the CH & FC Grounds in Colombo, a day dedicated to the people whose passion for the cause of Embark has resulted in the adoption street dogs becoming quite the fashion in Sri Lanka.

As a first step, Odel has once again invited happy owners of dogs rescued off the streets to participate in an owner-pooch photo competition by sending in photographs of themselves with their adopted doggy companions.

This 'Be a Pashionable Person' competition is currently open for participation and will run until June 27, after which nine winners will be selected for a communications campaign with the message that owning a street dog is fashionable, and the right thing to do.

Entries for the competition should be sent to [email protected]. More information could be obtained from [email protected]