IAA seminar with Todd Sampson concludes

The International Advertising Association (IAA), Sri Lanka hosted a unique seminar by Todd Sampson, National CEO, Leo Burnett Australia titled 'Creativity Fear'. The event held recently at the Galadari Hotel, Colombo saw the participation from both the marketing and advertising fraternity in an insightful evening on how to overcome one's fear to achieve success.

The IAA, a global strategic partnership of communications professionals which includes individuals from the marketing, advertising and media fraternities remains dedicated to sharing knowledge in the communications industry by hosting both local and international speakers to share insight on how to develop the local industry. The seminar was part of the IAA's ongoing initiative to elevate and educate the industry.

Commenting on the seminar, IAA, President, Laila Gunesekere stated: '' On behalf of the IAA, I would like to thank Todd for this enlightening presentation which kept us all engaged and gave us an interesting perspective on the importance of taking a risk with creativity. ''

The presentation by Todd Sampson celebrated the power of creativity in solving any problem be it social, political, economic or environmental. The presentation worked on the premise that 'creativity has the power to change the world but fear has the power to stop that from happening and the most successful leaders and organisations of the future will be the ones that can successfully balance both'. Speaking of the presentation Neelika Tillekeratne, Public Affairs and Communications (PAC) Manager, Coca-Cola Beverages Sri Lanka Limited, stated, ''As a client it was a compelling presentation that gave us an understanding of creativity and the importance of being able to take that leap when faced with five minutes of fear to do something different.''

Further, Aman Ashraff, Chief Creative Officer, Ashraff Associates added, "He humanised the industry. As an individual sharing the same fears and insecurities as we all did, he made us realise that we too could amaze ourselves, if we had the courage of our convictions and acted on them.'