Mahesh Wijewardene takes over Marketing at Singer
Singer (Sri Lanka) recently named Mahesh Wijewardene to take over the
Marketing Division from Nasser Majeed.
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Wijewardene is designated as Director Marketing and Commercial and
will continue to oversee Commercial Operations, an experience which has
provided him with valuable perspective into the market forces that shape
the Group's marketing decisions.
As Commercial Director, Wijewardene had already been playing a key
role in the Group's marketing and advertising strategies, including
making decisions on product specifications, features and packaging, and
reviewing unit forecasts in order to optimize inventory.
He was responsible for sourcing of products, product development and
acquiring new brands for the company.
He has also been the architect of the Group's Corporate Social
Responsibility activities, which have won the Group recognition as one
of Sri Lanka's Top Ten Corporate Citizens, as adjudged by the Ceylon
Chamber of Commerce.
Wijewardene joined the Singer Group in November 1996, as the
Materials Manager at its Piliyandala factory. His outstanding management
skills and astute understanding of market conditions led to his
promotion to Commercial Manager in March 2001.
He was subsequently promoted to Singer (Sri Lanka)'s key management
corps as Commercial Director in January 2005. Wijewardene also gained
critical experience as Head of the Group's Service Division. In
recognition of the value he has added to the organization, Wijewardene
was appointed to the Board of Singer (Sri Lanka) in June 2006.
His new role will see him guide the marketing activities of the Group
and further strengthen Singer (Sri Lanka)'s commitment to Sri Lankan
consumers through its industry-best retail and service networks, as well
as its unrivalled brand, product and service offerings. |