Emirates extends partnership with Real Madrid
Emirates and Real Madrid have announced a new agreement granting the
airline a five year shirt sponsorship of the Club until the end of the
2017/2018 season.
The announcement was made by Sheikh Ahmed bin Saeed Al Maktoum,
Chairman and Chief Executive, Emirates Airline and Group and Florentino
Perez, Club President of Real Madrid at the iconic Santiago Bernabéu
Stadium.
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From left to right - Karim Benzema, Captain Iker Casillas,
Florentino Pérez, President Real Madrid FC with H.H. Sheikh
Ahmed bin Saeed Al Maktoum, Sergio Ramos, Cristiano Ronaldo,
showing the new Emirates branded shirt. |
The newly branded kit was introduced shortly after the announcement,
and the white jersey will be worn by players like Cristiano Ronaldo,
Sergio Ramos, Iker Casillas and Karim Benzema.
The 'Fly Emirates' logo will appear on the front of Real Madrid's
playing and training kits.
The new agreement also contains a number of additional hospitality
rights, including a branded VIP Lounge at the stadium, additional player
access and further advertising rights.
Real Madrid is considered to be the most successful club in football,
winning a record 32 La Liga titles, 18 Spanish "Copa del Rey" Cups,
eight Spanish Super Cups, a record nine UEFA Champions Leagues, two UEFA
Cups, one UEFA Supercup and three Intercontinental Cups.
Real Madrid has been part of Emirates' impressive sponsorship
portfolio since 2011.
The Club was recently named the "World's Most Valuable Football Team'
by Forbes magazine and has established itself as a major force in the
sport. With a global fan base of 500 million, and a massive social media
following of over 40 million Facebook fans and 8 million Twitter fans,
the Club has touched fans and spectators in every corner of the globe.
Emirates' football sponsorship portfolio includes a number of high
profile teams and events including FIFA, Arsenal FC, AC Milan, Paris
Saint Germain (PSG), Hamburger SV, Olympiacos FC, Arsenal Soccer Schools
Dubai, The Emirates Cup and Zain Saudi Professional League.
Emirates is also the Official Airline and Partner of the Asian
Football Confederation (AFC), the governing body of Asian football, and
has sponsorship rights to all its tournaments, including the AFC
Champions League, AFC Cup and the AFC Challenge Cup, as well as a number
of women's and youth events.
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