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Monday, 3 June 2013






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Dove brings out real beauty in every woman

In eye-catching designer tops, dresses, bags and shoes, 48 glitterati women draped in various styles walked the ramp at the Cinnamon Grand today. Unilever Sri Lanka's premier hair care brand Dove, together with beautician Nayana Karunaratne and much acclaimed choreographer Lou Ching Wong, showcased upbeat trends and styles at the 'Dove Real Women, Real Beauty' hair show.

Some highlights from the event

Asanga Ranasinghe, addressing the event

With the theme being 'Real Women', this show was unique since all 48 models were from a variety of professions and were fresh on the ramp.

This fashion extravaganza kicked off with the launch of the new Dove face wash range.

This was soon followed by the hair show with alluring hair styles done Nayana Karunaratne. The ladies on the ramp showed the audience that Dove is a brand dedicated to bringing out the real beauty in every woman. The long awaited 'Real Women, Real Beauty' hair show brought out the Dove hair care variants to life showcasing the four variants of Dove hair care range in four different segments: office wear, resort wear, cocktail wear and evening wear which depicted the latest addition to the Dove portfolio.

Amal Cabraal, Chairman of Unilever Sri Lanka was the Chief Guest at the event, while the Guest of Honour was Asanga Ranasinghe Director Marketing-Home and Personal Care, Unilever Sri Lanka. A host of celebrities and many other special guests also graced the occasion.

The invited guests enjoyed a night of young, glamorous, upbeat fashion paired with various types of dance acts.

"Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty.

At the core of the Dove brand, is the belief that every woman is beautiful, irrespective of body shape, size, type of hair and colour. Dove is dedicated to bring out the true beauty of all women and show them that they are beautiful in their own way."

This hair show is an initiative we have taken to show the women of Sri Lanka that Dove is committed to help all women realize their personal beauty potential by creating products that deliver genuine improvement to the condition of their hair mentioned Asanga Ranasinghe, Director Marketing- Home and Personal Care, Unilever Sri Lanka Ltd.

The eclectic showcase of modern styles and splendid designs were all in white, with tinges of a colour in each segment depicting the relevant Dove hair care variants.

The office wear segment focused on power dressing with the clothes being in all white and bits of sky blue, the casual wear segment was filled with free flowing hair, along with relaxed and casual outfits.

Though the clothes did not have a range of colours, the designs brought out the power of white.

The simplicity and elegance in the outfits and hairstyles highlighted the 'real beauty' in each and every woman showcasing that a real Dove woman can be beautiful just by being herself.

The highlight of the evening was when the Dove team officially launched the 'Dove Nourishing Oil Care' variant, extending its hair care range into the nutritive platform.

The new nourishing shampoo is enriched with vita oils and nutritive serum that helps transform dry, rough and frizzy hair into smooth hair that?s easier to manage and style. The Dove intense repair category has a fiber active technology with micro moisture serums to repair the internal structure of the hair which repairs the hair and makes it six times stronger. The Dove daily shine which is formulated with nutritive serums helps repair and protect hair from damage resulting from daily activities such as washing, drying and combing.


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