SLIM to host panel discussion
‘Why Marketers and Admen Cannot lgnore Social Media :
Recognizing the fact that most Sri Lankan Marketers are still
entrenched in the traditional media and are yet to realize the full
potential of social media, Sri Lanka Institute of Marketing (SLIM) would
host an evening with author of Chat Republic and business communication
guru Angelo Fernando on June 18, at the Kingsbury Hotel. This would be
followed by a vibrant panel discussion on “Why Marketers and Admen
Cannot lgnore Social Media” that would provoke and provide thought
leadership on the new medium.
The panel discussion would be moderated by long standing marketer and
adman, Nimal Gunewardena Chairman and CEO Bates Strategic Alliance.
Joining him would be corporate elites such as Himanshu Saxena President
JWT, Channa Munasinghe, Head of Digital Services and Enterprise
Solutions at Etisalat, Suren Kohombange CEO of Fortuna Global, Roshani
Fernando COO of Quantum Research and Rohan Jayaweera Country Consultant
of Google as well as the Author Angelo Fernando.
“Our objective for this year is to add value to the marketing
fraternity at different spheres of the marketing discipline by
introducing new concepts which would benefit the students, general
public, the marketing fraternity and staff of SLIM” said Gamika De
Silva, President of SLIM.
“One such initiative we have taken, is to invite Angelo Fernando to
come and share his valuable input on generating conversations through
social media and demonstrating the importance of making the transition
to social media”
Many local marketers are still reluctant to acknowledge the
importance of social media, not realizing that an increasing number of
consumers spend more time on social media.
Since Asia is making strides into digital media, no company can now
afford to sit in the sidelines anymore.
Therefore to educate the marketing fraternity that digital media can
no longer be ignored and encourage them and their ad agencies to embrace
this new platform and medium, Sri Lankan born author Angelo Fernando
will talk about his brand new book ‘Chat Republic'. And why it is time
for marketers and admen to consider social media.
“My new book, Chat Republic is the outcome of 8 years of covering the
growth of digital media, and 18 years of work on the intersection of
technology and society” says Angelo on his blog.
The book “Chat Republic” is about a very young place with an
unpublished constitution. While social media is a work in progress, it
is used to codify deep and fragmented conversations.
While Chat Republic draws insight from interviews done with thought
leaders at Facebook, Pitch Engine, Ogilvy, the Occupy Wall Street
movement, the U.S. State Department, Google and many more organizations
in North America, Asia, Australia and Europe.
Angelo Fernando plans to prepare the audience for the time when
socially enhanced conversations will become inseparable from day to day
work.
This discussion is open for all marketers, admen, media specialists,
social media enthusiasts and students. |
