Triad wins 'Cannes Young Lions' for 3rd year

A believer of Sri Lankan talent and ability, Triad, being the hotbed of insight based home-grown creativity, is the perfect place for the young and innovative thinkers to dabble in the exciting world of communication. To date, more than 100 young people have walked through the portals of the company, learning the fundamentals of creative thinking, which they have applied to the discipline of advertising or any other career path they have progressed into over time.

The newly appointed Executive Creative Director (ECD) of Triad, Charith de Silva was very encouraged by the teams' continuing performance. He believed that " Triad must be doing something right to be able to win consistently for three years. We at Triad, encourage young minds to express their ideas freely. Most often we brainstorm in a larger group comprising of multi disciplinary people. Everyone is welcome to share his or her view. Everyone is pulled into action. We as an agency believe in dynamism and are very action oriented. We believe laughter; fun and work must go hand in hand. It is only then that fresh thinking can surface."

Director, CEO of Triad Sarva Amarasekere added "We have a moral obligation to our clients to create a real time business solution that will assist them in growing their brands. We have to consider both the Science and the Art of the matter. That is the reason why we base our creative thinking on research findings. We lay emphasis on walking the talk and seeking out real life insights that can be used in our communication to creatively entice a customer. We communicate a brand's promise in order to bring the brand closer to the people. We aim at creating love marks as opposed to simply presenting product features. This is definitely our success - our cutting edge".

The young Triad Team comprising of Suchintha de Silva and Shehan Samarasinghe, having won the Cannes Young Lions competition locally, look forward to competing with the best in the world to bring back a Cannes Lion for Sri Lanka this year. The event, which would be held in Cannes, France for a week in June, promises to be an unforgettable experience for the young creative teams from Sri Lanka

Triad, having walked the talk for 20 years takes immense pride in maintaining its leading presence through the years in a highly competitive industry.