Yahoo! buys startup specializing in online games
Yahoo! pressed on with its shopping spree with the acquisition of a
startup that powers games played on smartphones, tablets, consoles or
personal computers.
Word that Yahoo! has bought Northern California-based PlayerScale
came three days after the aging Internet pioneer announced a $1.1
billion deal to buy hip blogging service Tumblr as part of a move to woo
a younger online audience.
“Today we acquired PlayerScale,” Yahoo! said in a statement emailed
to AFP.
“We intend to continue to support and grow PlayerScale’s technology,
and we look forward to building great new experiences on Yahoo! using
the PlayerScale platform.” Financial terms of the deal were not
disclosed.
“Our goal has always been to help developers build the best possible
games,” PlayerScale chief executive Jesper Jensen said in a blog post.
“With Yahoo!’s backing, we can crank out awesome products and
improvements to our platform faster than ever before.” The PlayerScale
platform works behind the scenes to handle payments, multi-person play,
online chat and other features woven into games played on a broad range
of devices.
“We have spent the past four years growing a three-person startup
into a product that powers games played by over 150 million people
worldwide and we are adding over 400,000 new users every day,” Jensen
said.
Since former Google executive Marissa Mayer became chief at Yahoo! in
July of last year, the company has racked up a series of acquisitions
including startups Alike, Stamped, Snip.it and a Summly application
built by a British teen.
Yahoo! is reported to be eyeing online video website Hulu after its
bid to buy a majority stake in France-based Dailymotion was derailed in
May.
Mayer’s plan for reviving the fortunes of the faded Internet pioneer
includes making priorities of mobile devices, video, personalized
digital content, and elevating the company’s popularity outside the
United States.
AFP
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