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Friday, 19 April 2013

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Leo Burnett Avurudu 'Kamatha' brings out true spirit for New Year

Colombo, April, 2013: In keeping with the true essence of the National Sinhala and Tamil New Year, the team at Leo Burnett Solutions Inc (LBSI) came together in spirited camaraderie along with the agency's clients, media partners, friends from the industry and their families to celebrate the national New Year at the annual Avurudu Uthsavaya.


Avurudhu Kumari being crowned

This year the festivities were conducted under the theme of the Leo Avurudu "Kamatha" and was held at the office premises recently.

The evening was filled with excitement and fun. Guests were welcomed by the sounds of the traditional rabana and everyone joined in the customary activities to celebrate the Sinhala and Tamil New Year.

The evening's events started with the lighting of the traditional oil lamp, after which the guests were invited to the traditional Avurudu table comprising milk rice and the traditional accompaniments as well as a kavili mesa which was overflowing with delectable festive treats.

The Sinhala and Tamil New Year which is also known as the festival of the harvest, is also celebrated with traditional games. In keeping with this spirit of the season everyone who visited the Leo Burnett Kamatha reveled in traditional games such as, kana mutti, kanata kiri kaweema, the three legged race, kamba adeema, and banis kama; the evening also saw the selection of the Avurudhu Kumaraya and Kumari.

This National New Year celebration at Leo Burnett is a yet another initiative at which the agency draws upon the value of human connections, thus capturing the very purpose of the global company - HumanKind.

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