World’s largest PR firm Edelman enters Lanka

Ashan Kumar, Managing Director PR Wire and Robert Holdheim Managing Director, Edelman, India sign the Exclusive Affiliate agreement at Edelman’s New Delhi-NCR office.

Edelman, established its footprint in Sri Lanka with the appointment of PR Wire as an exclusive affiliate member. The agreement was signed by Robert Holdheim, Managing Director of Edelman India, and Ashan Kumar, Founder and Managing Director of PR Wire, in New Delhi-NCR (National Capital Region) India.

Edelman is the world’s largest public relations firm with 66 offices and more than 4,500 employees worldwide, and affiliates in more than 30 cities. Speaking about the partnership, Robert Holdheim Managing Director, Edelman India said, “as we increasingly look at developing cross border programmes in South Asia following our APACMEA geographic reorganization on July 1, it is essential to identify best in-class partners in markets where we do not currently have wholly-owned offices. We are delighted to partner with PR Wire in Sri Lanka and will continue to provide the highest-quality client servicing in line with our firm’s global standards.”Through this partnership, PR Wire will be able to offer leading communications solutions to both local and international clients in Sri Lanka as an exclusive Edelman affiliate member.

Ashan Kumar Founder and Managing Director PR Wire said, “On behalf of my team at PR Wire, we thank Edelman for choosing our firm to represent their global identity in Sri Lanka. Over the years, public relations industry has evolved significantly owing to the tireless efforts of industry leaders like Daniel J. Edelman. We are certainly proud to partner the world’s largest public relations firm. Through this partnership, we will strive to further accelerate the value of public relations in the Sri Lankan community.”PR Wir consults with a gamut of brands in the Government, IT, ICT, Education, Communication, Fashion, FMCG, Finance, Sustainability and Industry Body verticals producing effective Corporate strategies.