Footwear industry to be developed
Ishara Mudugamuwa
The Industrial Development Board (IDB) of Sri Lanka has taken
measures to develop the country's Leather and Footwear Industry to cut
down on leather and footwear imports, IDB Chairman Udaya Kariyawasam
said.
Addressing the media yesterday at the Information Department, the
chairman said the government has identified the leather and footwear
industry as a thrust industry. So it is important to increase the
leather and footwear production and at the same time it is important to
promote leather products among Sri Lankans. The IBD has recognized some
important areas which should be developed to compete with the
international market.
"At present the industry produces 75 percent of all shoes sold in the
island. About 95 percent of the local shoes are made from non-leather
(synthetic) materials or rubber. The remaining 25 percent of shoes sold
in Sri Lanka are imported. This amounts to circa 10 million pairs per
year. These are also made from non-leather (synthetic) materials. It is
reasonable to assume the local companies will continue to try to seize
some of that market, which offers low priced footwear at very
competitive rates. These shoes are made from synthetic materials
(non-leather) and therefore they offer no benefit for the prosperity of
the leather manufacturing industry," Kariyawasam said.
He also said that the industry suffers from five major problems,
which limit its ability to compete. Poor and insufficient leather, poor
supply base for most material and components which are unsuitable for
exported products, inadequate provision of training for operator and
technical skills, poor mechanization and practices in production, no
marketing strategy or brand identity for the industry.
"If the industry can open the export markets for leather footwear, it
will target the overarching objective of this project which is to
increase export earning and therefore will be more beneficial to the
expansion of the industry, its employment levels and the country' s
trade balance," he said.
IDB Director A. G. Karunadasa said leather products are
environment-friendly and also using leather shoes is good for the health
and has other advantages. He also said the IDB has already discussed
with the University of Moratuwa and Colombo University Faculty of Fine
Arts to develop the country's leather industry using modern technology
and designs. The lack of skilled labour is a major problem in the
leather industry. Therefore the IDB in association with the Tertiary and
Vocational Education Commission has already introduced NVQ for those
engaged in the industry.
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