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‘My Friend’ partnership with Dialog Axiata initiates SMS programme

“My Friend” is a project that has silently lent a hand to help educateunderprivileged children across Sri Lanka for many years.

The endeavour recently collaborated with Dialog Axiata to launch a new SMS programme, which offers fashion and style tips for subscribers, with all proceeds generated being channeled to the “My Friend” project.

Dr. Hans Wijesuriya, Group Chief Executive Officer, Dialog Axiata, Fouzul Hameed, Managing Director, Hameedia/Founder of My Friend foundation and Kishu Gomes with children who participated from four schools in the country including St. Mary’s College, Ratmalana, Darussalam Maha Vidyalaya, Maligawatta, Hindu College, Ratmalana and Kandawala Maha Vidyalaya - Ratmalana.

Dr. Hans Wijesuriya, Group Chief Executive Officer, Dialog Axiata along with Fouzul Hameed, Managing Director, Hameedia/ Founder of My Friend foundation officially launching the FH Guide and the My Friend website while Kishu Gomes, Chinthaka Wanigasekera, Group General Manager, Hameedia and Rizwan Mahmoodh, Senior Brand Manager, Hameedia looks on.

The fashion updates, titled ‘FH Guide’, are the work of local men's fashiondesigner and renowned fashion consultant FouzulHameed, the Managing Director of the Hameedia Group and the founder of the “My Friend” project.

“My Friend” is committed to helping children from all communities of society with a main focus on improving the standard of their education.

We encourage and support children to continue their studies even through difficult times and we have witnessed many success stories through the project” said FouzulHameed.

“My Friend” is purely a humanitarian effort that helps children from all walks of society to become educated, upright citizens.

“My parents initiated this many years ago and I have been able to take this to the next level with the “My Friend” project and to date, we have helped many children from various backgrounds realize their dreams of a proper education” Hameed added. The “My Friend” project has guided many children from troubled backgrounds onto the right path and has helped them overcome obstacles that they may face on the course to achieving their goals.

The project has also been instrumental in aiding sportsmen to reach the pinnacles of their sport and even go onto join the national teams of their respective disciplines.

Another aim of the venture is to encourage idling youth to get involved in activities such as sports and various social groups that keeps them occupied and off the streets, putting an end to many social problems in Sri Lanka caused by misguided youth.

Many “My Friend” projects are done in a way which makes children believe that a friend is actually helping them rather than making them feel that they are a part of a programme. As the name suggests, “My Friend” is all about being there for the child when they need someone to lean on and help them make the best of their talents and abilities.

 

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