Lanka’s first 3D cinema commercial launched

Sri Lanka's premier advertising agency LOWE LDB and local video production leader Dimension X, have jointly pioneered Sri Lanka's first three dimensional (3D) cinema commercial for Dialog Axiata, Sri Lanka’s leading telecommunication services provider.

Created to promote the newly launched Dialog branded smartphone range, this 3D advertisement which is the first of its kind to be produced in Sri Lanka, started showing on Tuesday, April 2, 2013, at the Savoy 3D Cinema in Colombo 6. A large-scale production, featuring the full gamut of sights and sounds, this eye-popping cinema spot adds an extra, third-dimension as a number of colourful, fully-formed images jump out at the audience from the screen.

Conceptualized, shot and post-produced entirely in Sri Lanka, this 3D cinema commercial is viewable in Real3D, which is in line with all of the top Hollywood blockbuster movie productions enjoyed by global audiences today. All this had been enhanced even further with the best surround sound effects on offer in Sri Lanka today.

Highlighting this achievement, Dilshara Jayamanna, Executive Creative Director of LOWE LDB, said: “Creating innovative, relevant, market dominating advertising was the LOWE LDB credo. With this 3D cinema commercial, we are proud to have once again lived up to this promise.”

In addition, Prabodha Elangasinghe, Founder / Managing Director of Dimension X, said, “We are very proud to pioneer the advancement of content production and delivery for digital 3D cinema in Sri Lanka.”

Commenting, Chalaka Gajabahu, President of LOWE LDB, said, “This 3D cinema commercial could only be accomplished because of the trust and creative energy we enjoy with a long standing client such as Dialog Axiata. We wish to thank them for partnering us on this journey.”

Elaborating, Lilamani Dias Benson, Executive Chairman, LOWE LDB, said, “We celebrate this leap for our esteemed client Dialog, especially as it falls on the Agency’s twentieth anniversary.”