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Monday, 18 March 2013

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CBL spearheads ‘Munchee Samaga Ma Piya Mehewara’

Ceylon Biscuits Limited (CBL), continues to spearhead the ‘Munchee Samaga Ma Piya Mehewara’, a service oriented initiative that educates young parents on pre and post natal care. This initiative which first took off the ground in November, 2011 with the blessings of the Ministry of Health and the comprehensive support of the office of the Medical Officer of Health in Homagama area has already benefitted over 2000 young parents.


The Munchee Samaga Ma Piya Mehewara programme, in progress

In order to provide an indepth awareness to young parents, the Munchee Samaga Ma Piya Mehewara programme, which is held on the third Saturday of every month is always conducted by a group of experts, consisting of the Medical Health Officer of Homagama, additional medical officers of health, public health officers, obstetricians, gynecologists and midwives.

Group Director and Head of Marketing and Sales Nandana Wickramage described this community development activity as one that benefits the neighborhood. “The sociological impact of this health-care educational initiative is immense. It is compulsory for both parents-to-be to attend the programme as both parties hold the responsibility of providing care for the baby and building their mutual understanding and stability as a parental unit on a sociological level. As a responsible Sri Lankan company, we’d like to make a qualitative difference that impacts, benefits and influences the lives of Sri Lankans”. He added that the Munchee Samaga Ma Piya Mehewara initiative is one that directly impacts the next generation children.

Expressing his view on the Munchee Samaga Ma Piya Mehewara, Medical Officer of Health in Homagama, Laxman Jayamanne said, “one of the core aims of this programme is to educate the family, especially the husband to provide maximum care, love and protection together with nutrition requirement of the mother. Yet another objective of this programme is to strengthen the family unit economically and instill positive attitudes towards maternal care in the society.

The Munchee Samaga Ma Piya Mehewara programme has been held in the Homagama, Panagoda, Watareka, Mattegoda and Habarakada areas. Initaially conducted as a Corporate Social activity in the Homagama area where CBL is located, the Munchee Samanga Ma Piya Mehewara programme will reach out to other areas of the country in the near future.

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