[CONTRACT]
JWT Group introduces Contract Advertising
To reflect the growing importance of Sri Lanka, JWT Group has
introduced Contract Advertising, an integrated and independent
communications agency specializing in Advertising, Consulting, Design
and Digital to the Sri Lankan market.
To further build on this enhanced value proposition and oversee
operations across agency brands, Himanshu Saxena, President JWT Colombo,
will now oversee the JWT Group in Sri Lanka.
In this role, Himanshu will be responsible for driving growth through
acquisitions and partnerships.
“JWT has always believed in Sri Lanka’s potential and now, with the
changed economic landscape, we are more confident than ever before that
these new expertise and skills across disciplines will benefit our
client’s brands. Himanshu with his diverse experience is well poised to
aggressively drive the new growth strategy for the group”, said Colvyn
Harris, CEO JWT South Asia on Himanshu’s new role.
Speaking on the new development, Himanshu Saxena, President JWT
Group, Sri Lanka says, “JWT is a formidable brand in the history of Sri
Lankan advertising with many successes.
It is well placed to enter a new phase of growth by bringing fresh
areas of expertise and skills for its Sri Lankan clients.
In my expanded role, the JWT Group would aggressively focus on
opening new growth avenues and would be raising the industry benchmark
in disciplines like Digital, PR, Activation and Design services.”
Last year the group successfully launched “THING”—a communications
integration agency brand that ensures seamless integration of mainstream
advertising with other communication disciplines such as PR, Design,
Digital and Activation in collaboration with some of the region’s best
JWT Group companies.
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