CIM Sri Lanka achieves overall pass rate
The Chartered Institute of Marketing Sri Lanka Region, once again
created history by achieving an overall pass rate of 58.3% at the
examinations held in December 2012. Sri Lanka has been placed second in
the world, surpassing Singapore, Hong Kong, Malaysia, Ghana and Kenya
with UK topping the list at the number one position.
Nadi Dharmasiri |
Head of Education, The CIM Sri Lanka Region, Amal Fernando commented,
“we are indeed proud of the outstanding achievement and pleased to note
that the number of students who succeed at every stage have increased
rapidly. Maintaining an excellent pass rate over the years has proved
that students finish their studies with a comprehensive understanding of
the subjects. It is also a testament to high standard of our accredited
study centers and tutors, who have contributed towards maintaining high
pass rates and guiding Sri Lankan students to become professional
marketers”.
The Chairperson of The Chartered Institute of Marketing Sri Lanka
Region, Nadi Dharmasiri, also commenting on the results said “Our pass
rates have grown steadily in the past few years and we are confident of
continuing this positive trend. The CIM Sri Lanka Region is proud to
have world class tutors and we acknowledge their hard work and
dedication”. Nadi also added, “The content of the qualification has
evolved to suit the trends of the business world and CIM today is more a
professional business qualification that includes marketing management
and not just specializes in marketing in isolation”
The CIM syllabus is constantly reviewed and revised and the current
syllabus is designed to provide the students with the core skills and
knowledge required to excel during their career path. The value of the
qualification is manifested by the fact that it is now taken by
non-marketers. A significant number of requests from parents and
students to make the qualification open to students who are in
non-commerce streams in Advanced Level have been accepted by The CIM UK.
The CIM Sri Lanka Region, therefore, will launch the entry level program
in the near future enabling students of any discipline to not only gain
business and marketing knowledge, but also secure an internationally
recognized certificate from The CIM UK. The Institute is confident that
this initiative will improve the business acumen of Sri Lanka’s future
generation.
CIM is an international qualification recognized by a Royal Charter
in UK and is at level 7 (QAA UK), where an independent and eminent panel
of examiners in the UK assesses assignments and exams. Further, the
study centers are subject to continuous audits by CIM UK; thereby
ensuring consistent standards.
The Chartered Institute of Marketing (CIM) UK is the world’s largest
professional body for marketing, represented locally by The CIM Sri
Lanka Region. Over the years The CIM Sri Lanka Region has grown from
strength to strength, leading the effort to bring marketing to the
corporate boardroom; and has become the fastest growing CIM body in the
world. CIM Sri Lanka strives to continuously support and uplift Sri
Lanka’s marketing profession through education as well as a host of
training and development initiatives. |