Nuwan selected to represent Sri Lanka at Young Lotus Marketer Workshop 2013

Nuwan Rathnayaka, Asst. Brand Manager, Elephant House Sausages, was adjudged winner of the recently concluded Young Lotus Marketer Workshop 2013 Sri Lanka, organized by the Sri Lanka Institute of Marketing (SLIM) and the Accredited Advertising Agencies Association (4A's). He will represent Sri Lanka at the inaugural Young Lotus Marketer Workshop scheduled to be held in March as part of the Asia Pacific Advertising Festival 2013 (ADFEST) in Pattaya, Thailand. Pramyth Abeyesekara Asst. Brand Manager, Keells Food Products and Ruvindhu Gunaratne, Brand Manager, Luxury Brands of Lion Brewery PLC, were adjudged first and second runners-up respectively.

Chalaka Gajabahu, President 4A's said, "We at the 4A's are very happy with how the Young Lotus competition panned out this year. Combining both a well-respected judging panel and versatile talent pool of young marketers, there was no doubt from the outset, that this was going to be a highly creative contest. I would also like to congratulate Nuwan for taking part and excelling in this tough category, also noteworthy because it was against many of his talented colleagues. It was a good showing and worthy of his next opportunity, the creative melting pot known as AdFest."

The competitors were required to prepare a marketing communications brief and make a presentation to the panel of judges which comprised of Hasrath Munasinghe, DGM, Commercial Bank, Thushara Perera, Immediate Past President SLIM and Director Marketing Derana TV, Ms. Alyna Omar Haji, CEO Response Marketing, Ms. Varuni Amunugama Fernando, Joint Managing Director, Triad and Michael Holsinger, CEO, Starcom.

Speaking about his win, Nuwan said, "I am delighted to have been selected to participate in the Young Lotus Marketer Workshop and consider it a great honour to represent my country at an international platform. It is very exciting to be a part of the inaugural session and I am certain that this experience would be a milestone in my career."

The Young Lotus Marketer Workshop 2013, will take place over three days and will be hosted by Leo Burnett Asia Pacific. Attendees would be coached, briefed and given an assignment to be completed within a period of 24 hours, which would then be judged and a winner selected.

The workshop is expected to create an environment that allows young blood in Asia to develop skills and learn from seasoned marketers to sharpen their talents, so that they can compete amongst themselves in the lively atmosphere of ADFEST.