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Tuesday 5 March 2013

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SL to promote Ayurveda at ITB

Sri Lanka would field the largest ever business delegation posted for any travel event in the history to date when over 160 stakeholders representing 64 travel companies take wing to Germany to attend the ITB, in Berlin from March 6 to 10. Sri Lanka Tourism would be led by its Managing Director, Rumy Jauffer and Dilini Ranayake.


German media personnel at the Sri Lankan ITB stand

Jauffer said that this year the theme would be Ayurveda and the growing demand for wellness tourism in the world.

“We will also have a bid area in the local stand dedicated for Ayurveda and the Sidhalepa Group would be taking a special team to offer treatment. In addition to the ITB for the first time an investment forum too would be hosted by the Sri Lankan Embassy in Berlin.

This would mainly be to position local entrepreneurs face to face with German leisure sector investors. “This would also be an ideal opportunity for the local SME sector to interact with big global players,” he said.

“This is an advantage the country has when there is one minister to oversee both tourism and economic affairs,” he said.

He said in addition for the first time they would also have a draw for visitors in the Sri Lanka pavilion and a gem studded pendant with the courtesy of Zam Gems would be given to the winner. The tea bar sponsored by Macwoods would be another attraction. He said that German tourists were ‘long stayers’ and high spenders and due to this market segment would be very important.

He also spelled out plans to invite over 100 tour operators, journalists and bloggers for a FAM tour to Sri Lanka in May.

“SriLankan Airlines would provide 30 free return air tickets while Turkish Airlines, Qatar, Etihad, Emirates and Oman Air were also expected to provide free tickets. Local travel associations and hotels have come forward to look after the ground transportation and accommodation,” he added.

While presenting the best tour operator award a special journalist award too would be presented to the write who aggressively promoted Sri Lankan tourism last year.

With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry.

All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines and hotels right through to car rental companies.

Exhibitor sales of about six billion Euro and an exhibitor satisfaction rate of 92 percent were evidence enough that supply and demand meet at the right place.

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