‘Closeup’ celebrates one year with Closeup Red Hot Valentines Party
‘Closeup’ the oral care brand for the youth, from Unilever, organized
the Closeup Red Hot Valentines Party at the Excel World. This event was
the Closeup way of building relationships with their target group and
rewarding them for choosing Closeup over the past year.
With games and a musical show featuring Bathiya & Santhush, Dushyanth
Weeraman, Lahiru Perera, Centigratz and local celebrities such as
Saranga Disasekara, Roshan Ranawana along with many others, the party
attracted around 350 couples.
Throughout the event there were ‘Closeup fresh points’; a freshness
center for participants to experience the freshness and confidence given
by Closeup.
“We have been dating for the past five years, the Closeup Red Hot
party is the best Valentines Day activity we have done as a couple. We
are grateful to Closeup for giving us this opportunity to enjoy each
others company in a romantic setting” said Dilhani and Nishantha from
Horana.
Commenting on the brand and its developments,Category Head for Oral
Care, Unilever Sri Lanka, Manojee Dabare said, “Closeup being the first
mass market oral care gel in Sri Lanka, is all about giving youth the
confidence to get closer to one another. We are delighted to celebrate
the first year anniversary of Closeup in Sri Lanka on Valentines Day.
Within this one year the confidence with regard to the brand has grown,
with a Facebook fan base of 36,000 to date.”
Speaking to Assistant Brand Manager Closeup, Unilever Sri Lanka,
Munazza Rafeek said, “Tested for its ability to produce long lasting
fresh breath, Closeup gives you the confidence to get closer. This
Valentine’s day we gave numerous couples a chance to get even closer to
one another through the Closeup Red Hot Valentine’s Day Party.
The positive feedback from many couples who attended the event is our
reward for all the effort we put into making the evening a memorable one
for them. There will be many more exciting plans in 2013 for Closeup and
we invite all of you to join the Closeup Sri Lanka Facebook page to be
aware of the events that will help you get the confidence to get
closer.” |