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Thursday, 14 February 2013

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German Market Open for Sri Lankan Tourism

The Hotels Association of Sri Lanka (THASL) organized their first Interactive Evening session for its members on the 07th February, 2013 at Cinnamon Lakeside Colombo. H.E. Dr. Juergen Morhard, Ambassador of the Embassy of the Federal Republic of Germany was the Guest Speaker.

The Ambassador highlighted that Sri Lanka is an important Tourist Destination for Germany as German tourists have always enjoyed travelling to Sri Lanka and indeed remain loyal to this country as they share a special love for Sun, Culture and Adventure.

During the interactive speech made by the Ambassador, he focused on the insights of a typical German traveler and stated that, "an average of 30 million people travel out of Germany from which 5% travel to Asia.

It was also stated that 70,000 Germans have so far visited this beautiful island. This means 01 in every 100 travelling to Asia picks Sri Lanka as their Holiday Destination'.

The forum was also informed on how Sri Lanka can capitalize in attracting German tourists; via, the Ayurvedic treatments, History, Culture, Exotic locations (beaches & mountains), culinary experience, Wild life and Bio-diversity. Furthermore, the Ambassador emphasized that Sri Lanka should focus more on promotion & refined marketing strategies that will create demand and boost tourism.

The Interactive session was followed by a very stimulating Question and Answer session and subsequently followed by fellowship and refreshments.

 

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