German Market Open for Sri Lankan Tourism
The Hotels Association of Sri Lanka (THASL) organized their first
Interactive Evening session for its members on the 07th February, 2013
at Cinnamon Lakeside Colombo. H.E. Dr. Juergen Morhard, Ambassador of
the Embassy of the Federal Republic of Germany was the Guest Speaker.
The Ambassador highlighted that Sri Lanka is an important Tourist
Destination for Germany as German tourists have always enjoyed
travelling to Sri Lanka and indeed remain loyal to this country as they
share a special love for Sun, Culture and Adventure.
During the interactive speech made by the Ambassador, he focused on
the insights of a typical German traveler and stated that, "an average
of 30 million people travel out of Germany from which 5% travel to Asia.
It was also stated that 70,000 Germans have so far visited this
beautiful island. This means 01 in every 100 travelling to Asia picks
Sri Lanka as their Holiday Destination'.
The forum was also informed on how Sri Lanka can capitalize in
attracting German tourists; via, the Ayurvedic treatments, History,
Culture, Exotic locations (beaches & mountains), culinary experience,
Wild life and Bio-diversity. Furthermore, the Ambassador emphasized that
Sri Lanka should focus more on promotion & refined marketing strategies
that will create demand and boost tourism.
The Interactive session was followed by a very stimulating Question
and Answer session and subsequently followed by fellowship and