Triad wins ‘Best TV Commercial of the Year’
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The Triad team with the coveted award
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Sri Lanka’s truly local Marcom leader Triad (Pvt) Ltd. won the
coveted Best TV Commercial of the Year at the Rupavahini State Awards
2012 for their ‘CIC Corporate’ TV Commercial, an emotive depiction of
how CIC Agri engages with Sri Lanka’s farming community and uplifts
their lives.
The only other shortlisted entries in the category were Sri Lanka
Insurance’s ‘Protection’ TV commercial and Sri Lanka Telecom Mobitel’s
‘Sir’ TV Commercial, both of which were also conceptualized by Triad.
Speaking about winning this accolade, the team at the agency averred
that, “Triad has always had a long history of creating insightful
communications that reach out and touch the lives of people.
TV is such a powerful medium in the contemporary world through which
brands are built and sustained.
So, winning an award such as this is extra special to us as it
clearly proves we have understood our local consumers and their unique
mindset.
It is a great honour for us to win this National TV Award which
endorses our agency’s creative and strategic thinking prowess.”
The Rupavahini State Awards Ceremony 2012 is the only state awards
ceremony to appreciate and reward excellence in the television industry.
Taking pride in these latest awards to be added to Triad’s collection
of both local and global awards, the Triad Team humbly shares these
accolades with their creative production partners and the esteemed
clients whose long standing professional relationship is greatly
appreciated. |
