DVB honours senior citizens with Vardhana Garusaru Savings Accounts

DFCC Vardhana Bank (DVB), the everyday banking unit of the pioneer development bank, honours senior citizens of Sri Lanka with the launch of the Vardhana Garusaru Senior Citizens Savings Account - a first of its kind for DVB.

"Garusaru means respect," said Lakshman Silva, CEO, DFCC Vardhana Bank. "In honouring this key segment of our community who have toiled, laboured and grown Sri Lanka over the years, we have tailor-made a product that understands that Senior Citizens require security, peace of mind and self sufficiency. This thinking has fuelled the business acumen behind the features of this product. While the high interest rates remain a key feature of our pioneer offering, the strategic tie-ups we have made with partner organisations which serve to provide a much richer banking experience specific to the needs of this demographic."

The Vardhana Garusaru savings account caters exclusively towards the requirements of Sri Lanka's senior citizens. Senior Citizens who are over 55 years have only to deposit Rs. 10,000 to enjoy a premium interest rate which is 3.5% greater than the rate offered on normal savings accounts.

Upon reaching a deposit value of Rs. 50,000, account holders are entitled to a complimentary gift voucher which may be redeemed at DVB partner companies such as the Asiri Group of Hospitals Central, Vision Care and Sarasavi Bookshop. This deposit milestone also affords the opportunity for account holders to join the DVB Loyalty Programme which offers a host of benefits and concessions at partner organisations.

Benefits include discounts on medical bills, special prices on spectacles and protection eye-wear, offers on books, magazines and other publications and exclusive admissions to seminars and medical camps by invitation. A complimentary gift also awaits all new Garusaru customers. Additionally DVB has plans to further enhance this product by partnering with other revered establishments that provide to the needs of this customer base.

"In Sri Lanka we respect our elders," Silva continued.