DVB honours senior citizens with Vardhana Garusaru Savings Accounts
DFCC Vardhana Bank (DVB), the everyday banking unit of the pioneer
development bank, honours senior citizens of Sri Lanka with the launch
of the Vardhana Garusaru Senior Citizens Savings Account - a first of
its kind for DVB.
Lakshman Silva, CEO,
"Garusaru means respect," said Lakshman Silva, CEO, DFCC Vardhana
Bank. "In honouring this key segment of our community who have toiled,
laboured and grown Sri Lanka over the years, we have tailor-made a
product that understands that Senior Citizens require security, peace of
mind and self sufficiency. This thinking has fuelled the business acumen
behind the features of this product. While the high interest rates
remain a key feature of our pioneer offering, the strategic tie-ups we
have made with partner organisations which serve to provide a much
richer banking experience specific to the needs of this demographic."
The Vardhana Garusaru savings account caters exclusively towards the
requirements of Sri Lanka's senior citizens. Senior Citizens who are
over 55 years have only to deposit Rs. 10,000 to enjoy a premium
interest rate which is 3.5% greater than the rate offered on normal
Upon reaching a deposit value of Rs. 50,000, account holders are
entitled to a complimentary gift voucher which may be redeemed at DVB
partner companies such as the Asiri Group of Hospitals Central, Vision
Care and Sarasavi Bookshop. This deposit milestone also affords the
opportunity for account holders to join the DVB Loyalty Programme which
offers a host of benefits and concessions at partner organisations.
Benefits include discounts on medical bills, special prices on
spectacles and protection eye-wear, offers on books, magazines and other
publications and exclusive admissions to seminars and medical camps by
invitation. A complimentary gift also awaits all new Garusaru customers.
Additionally DVB has plans to further enhance this product by partnering
with other revered establishments that provide to the needs of this
"In Sri Lanka we respect our elders," Silva continued.